The Best Conversations Start Before the RFP
Iceblue Global Insights · Executive Perspective
The conversations shaping tomorrow's opportunities rarely begin with price.
They begin with curiosity.
Customers want to understand how AI, cloud, security, and business growth will influence their infrastructure decisions over the next several years.
Industry Statistic:
PwC's 28th Annual Global CEO Survey found that 42% of CEOs expect generative AI to increase profitability within the next 12 months.
Source: https://www.pwc.com/gx/en/issues/ceo-agenda/ceosurvey.html
Why This Matters:
Periods of technology change create opportunities for providers that educate, simplify complexity, and build confidence early in the customer journey.
What We're Seeing Across the Global Connectivity Ecosystem:
Across conversations informed by sourcing activity in 180+ countries and a global ecosystem of 4,300+ network providers, providers are increasingly engaging customers earlier to discuss strategy, scalability, and future readiness.
Questions Worth Asking Customers:
- What business initiatives will shape your network over the next three years?
- Where do you anticipate the greatest infrastructure changes?
- How can we help you prepare before projects become urgent?
Tomorrow: Looking Ahead.