Business Speed Is Becoming a Competitive Differentiator
Iceblue Global Insights · Did You Know?
For years, providers competed on coverage, price, and network capabilities. Those remain important, but customers increasingly evaluate something else: responsiveness.
Industry Statistic:
According to Salesforce's State of the Connected Customer, 80% of customers say the experience a company provides is as important as its products and services.
Source: https://www.salesforce.com/resources/research-reports/state-of-the-connected-customer/
Why This Matters:
Customers often remember how quickly a provider responded long after they've forgotten the quote itself. Speed builds confidence, especially when supporting complex global opportunities.
What We're Seeing Across the Global Connectivity Ecosystem:
Across sourcing activity spanning 180+ countries and a global ecosystem of more than 4,300 network providers, organizations are placing greater value on responsiveness, clear communication, and predictable execution.
Questions Worth Asking Customers:
- Where do delays affect your projects most?
- How quickly do you need meaningful responses?
- What would help accelerate your procurement process?
Tomorrow: What the Ecosystem Is Telling Us.